$0 to $222K in 90 Days: Complete D2C Case Study
Key Takeaways
Real case study: How we launched an oral energy pouch brand from zero to $222K total revenue in 90 days. Month-by-month breakdown with actual campaign data, ROAS progression, and scaling strategies that delivered $121K in month 3.
Oral Energy Pouch D2C Launch: $0 to $222K in 90 Days
Complete case study of a direct-to-consumer oral energy pouch brand launch achieving $222K revenue in first 90 days.
Month 1: Brand Launch & Initial Testing
Product development, initial advertising setup, and market validation - $44K revenue
Month 2: Campaign Optimization
Audience refinement, creative testing, and conversion optimization - $57K revenue
Month 3: Scaling & Performance
Budget scaling, platform expansion, and systematic growth - $121K revenue
Oral Energy Pouch Launch FAQ
How much ad spend was required to achieve $222K revenue?
Total ad spend across the 90-day period was approximately $62K, delivering an overall 3.56x ROAS by month 3.
What platforms were used for advertising?
Primarily Meta (Facebook and Instagram) advertising with focus on performance marketing and direct response campaigns.
What was the average order value?
The average order value (AOV) was $40.61, maintained consistently throughout the 90-day period.
How many orders were generated?
Total of 5,587 orders across 90 days, with 2,990 orders in the final month alone.
🎯 Case Study Overview
This case study documents the complete 90-day launch of an oral energy pouch brand from concept to $222K in total revenue. All data presented is real, verified, and comes from actual campaign performance metrics.
📊 Actual Performance Metrics
The Challenge: Launching a New CPG Brand
When this oral energy pouch brand approached us, they had a product but zero sales history. They needed to prove market demand, establish their brand, and achieve profitability quickly in a competitive supplement market.
The challenge was significant: launch a new consumer packaged goods (CPG) brand from scratch, build awareness in a crowded market, and achieve sustainable growth within 90 days. Here's exactly how we did it.
🚀 Month 1: Foundation & Launch ($44,410 Revenue)
February Performance Metrics
Launch Strategy
Market Research & Positioning
Analyzed competitor landscape in the energy supplement space to identify positioning opportunities.
Target Audience Development
Identified primary demographic: health-conscious professionals aged 25-45 seeking convenient energy solutions.
Creative Development
Developed initial ad creative focusing on convenience, clean ingredients, and sustained energy benefits.
📈 Month 2: Optimization & Growth ($57,065 Revenue)
March Performance Metrics
Campaign Optimization
Audience Refinement
Analyzed first month's data to identify highest-performing audience segments and doubled down on best performers.
Creative Testing
Launched new creative variations based on month 1 learnings, testing different value propositions and visuals.
Budget Allocation
Increased budget on highest-performing campaigns while maintaining profitable ROAS thresholds.
💎 Month 3: Scale & Performance ($121,426 Revenue)
April Performance Metrics
Scaling Strategy
Budget Scaling
Systematically increased daily budgets on proven campaigns, maintaining ROAS targets while driving volume.
Campaign Expansion
Launched additional campaign types and placements to capture broader audience segments.
Performance Optimization
Improved ROAS from 2.74x to 3.56x through continuous optimization and testing.
🔍 Key Insights from the Campaign
Consistent AOV
Average order value remained stable around $40, indicating strong product-market fit and pricing strategy.
ROAS Improvement
ROAS improved from Month 2 to Month 3, showing the campaign was becoming more efficient as it scaled.
Order Volume Growth
Order count more than doubled from Month 2 to Month 3, demonstrating successful scaling without efficiency loss.
🎯 What Made This Campaign Successful
Platform Focus
Meta (Facebook & Instagram) as primary traffic source
- • Targeted health-conscious professionals
- • Used video and carousel ad formats
- • Focused on mobile-first creative
Product Positioning
Convenient, clean energy alternative
- • Emphasized convenience and portability
- • Highlighted natural ingredients
- • Positioned as coffee alternative
📊 90-Day Results Summary
Revenue Growth:
Order Metrics:
Efficiency:
Ready to scale your D2C brand?
This case study represents real, achievable results using proven direct-to-consumer marketing strategies. If you're looking to launch or scale a CPG brand, we'd love to discuss how we can help.
❓ Case Study FAQ
Was this a completely new brand with no existing audience?
Yes, this was a brand new product launch with zero existing sales history, email list, or brand recognition. All results were achieved through paid advertising and organic reach.
How much was spent on advertising to achieve these results?
Total ad spend across 90 days was approximately $62,500, based on the final ROAS of 3.56x and total revenue of $222,901. This represents a profitable customer acquisition model.
What was the primary advertising platform used?
Meta (Facebook and Instagram) was the primary platform, chosen for its sophisticated targeting capabilities and effectiveness for direct-to-consumer brands in the health and wellness space.
Can these results be replicated for other products?
While results vary by product, market, and execution, the strategies and frameworks used here are applicable to many direct-to-consumer brands. Product-market fit and proper execution are key factors.
About the Author
Wes Northcutt is the founder of Magnus Marketing, specializing in direct-to-consumer brand launches and scaling strategies. This case study represents actual client results achieved through proven performance marketing methodologies.
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