CPG Digital Marketing That Makes Every Customer Profitable
The Profitable Scale System takes CPG brands from $0 to $100k/month in 90 days — with first-order profitability, usage-cycle retention, and creative that actually stops the scroll.
Here's what happened when one CPG brand stopped running generic digital marketing and deployed a system built for consumable product economics.
$0 in revenue. Zero customers. A founder dreading investor calls and wondering if this whole thing was a mistake.
The 90-Day Transformation
We deployed the Profitable Scale System.
$121k+ monthly revenue. Investors calling HIM. Biggest problem? Keeping up with orders.
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View AllWhy Your CPG Digital Marketing Loses Money on Every Customer
You're searching for CPG digital marketing because your current channels aren't working. The problem isn't the channels — it's that they're built for general ecommerce, not consumable product economics. Three things are broken.
You're Losing $5-10 on Every Customer You Acquire
Your product sells for $25. Your COGS is $8. Your shipping is $5. That leaves $12 in gross margin — and your Meta CPA is $18. You're paying $6 to give a product away. Your agency calls it "investing in LTV" but there's no system to capture that LTV. You're subsidizing customers who buy once, never reorder, and forget your brand exists. The spreadsheet says you're growing. Your bank account says you're bleeding.
We're acquiring customers at a loss and calling it growth. How long can we keep doing this?
Your Customers Buy Once and Disappear
Your product runs out in 30 days. Your customer doesn't reorder for 90 — if they reorder at all. They're not disloyal. They just forgot. Or Amazon suggested a competitor. Or your only reorder prompt was a generic "We miss you" email 60 days too late. Without automated flows timed to your actual product usage cycle, you're paying $18 to acquire customers and then letting them walk. The replenishment revenue that makes CPG profitable is evaporating silently.
We have thousands of one-time buyers who should be repeat customers. Where did they all go?
Your Ads Look Like Every Other CPG Brand in the Feed
Clean product shot. White background. Ingredient callout. Branded font. Your creative looks exactly like the 15 other CPG brands your customer scrolled past in the last 3 minutes. In a category where shelf space is infinite and attention is zero, looking "professional" means looking invisible. Your $500 lifestyle shoot gets a 0.8% CTR. The competitor's iPhone UGC testimonial gets 3.2%. You're spending $10-20k/month on creative that doesn't stop anyone.
We've spent $15k on beautiful creative and our ads still get skipped.
CPG digital marketing that works isn't about better ads — it's about rebuilding the system around your margins, your replenishment cycle, and your real unit economics.
First-Order Profitability Engineering
We reverse-engineer your offer so the first purchase is profitable — not breakeven, not "investing in LTV," actually profitable. Bundle architectures that push AOV above your CPA threshold. Subscribe-and-save tiers that lock in margin. Upsell flows that add $8-15 before checkout. If your product is $25 and your CPA is $18, we need $43+ AOV. We build the offer stack that gets there — then scale spend on proven profitable economics.
An offer architecture where every first order is profitable — so scaling spend means scaling profit, not losses.
Usage-Cycle Retention Automation
Your product runs out. Before it does, we hit them. Reorder reminders timed to your actual replenishment cycle — not arbitrary email cadences. Day 21 "running low" nudge. Day 28 reorder link. Day 35 subscription offer. Day 45 win-back with a "try our new flavor" angle. Every flow is timed to when your customer actually needs more product, not when your marketing calendar says to email them. The difference between a 15% repurchase rate and a 40% repurchase rate is timing.
Automated retention flows timed to your product usage cycle that turn one-time buyers into 4-5x repeat customers.
Scroll-Stopping CPG Creative
We throw away the brand guidelines playbook and build creative that actually performs. UGC testimonials from real customers. Before/after transformation content. Ingredient deep-dives that educate and sell simultaneously. "Day in my life" content that shows your product in context. We test aggressively — different angles, different hooks, different formats — and kill anything below a 2% CTR within 72 hours. Your creative budget goes to winners, not guesses.
A creative engine that produces scroll-stopping content built for consumable products — not generic brand ads.
$0 to $100k/month in 90 days.
Not a projection. Not a “best case scenario.” One brand hit $121k in month 3. Another generated 5,587 orders and $222k in total revenue in 90 days. Same system. Same team.
If we can't help you, we'll tell you on the call — not after you've paid us.
This works for a specific type of brand.
This Is For You If:
- You sell a consumable D2C product (supplements, food, beverages, beauty, personal care)
- You're spending $5k+/month on digital marketing and can't make the unit economics work
- You have a product that customers should repurchase but your repeat rate is under 25%
- You're ready to restructure your offer and retention system, not just tweak ad copy
This Is NOT For You If:
- You sell a one-time purchase product (furniture, electronics, etc.)
- You're pre-launch with no product-market fit
- You want someone to just run your Meta ads without touching your funnel
- You're not willing to test new offer structures or creative approaches
We take 3 new clients per month. Every client gets direct access to our team. No junior account managers. No offshore execution. If we can't help you, we'll tell you before you spend a dollar.
When spots fill, they fill.
Frequently Asked Questions
"It's probably just regular digital marketing repackaged for consumer brands."
Generic digital marketing ignores everything that makes CPG economics unique — thin margins, replenishment cycles, and the fact that one order is never profitable alone.
CPG digital marketing is a system engineered around consumable product economics. First-order offer engineering to make acquisition profitable. Retention flows timed to when products run out. Creative built for categories where consumers see 100 options. Every piece is designed for the math of selling $15-40 products that need repeat purchases to work.
The same system. The same prescriptions. The same team.
One brand. Zero to 5,587 orders in 90 days.
3 spots available this month.
If we can't help you, we'll tell you on the call.