Fractional CMO Services That Scale Your Brand Profitably
Most D2C brands can't afford a full-time CMO — and don't need one. What they need is a senior operator who builds the strategy, executes it, and owns the outcome. Our system took one brand from $0 to $100k/month in 90 days. That's what a fractional CMO from Magnus delivers.
Here’s what happened when one brand brought in a fractional CMO who actually executes.
$0 in revenue. Zero customers. A founder dreading investor calls and wondering if this whole thing was a mistake.
The 90-Day Transformation
We deployed the Profitable Scale System.
$121k+ monthly revenue. Investors calling HIM. Biggest problem? Keeping up with orders.
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View AllWhy Most D2C Brands Stall — With or Without a CMO
You’re searching for a fractional CMO because something isn’t working. The reason it’s not working is the same for every ecommerce brand we’ve diagnosed — 3 things are broken.
You’re Making $50k Decisions With Zero Marketing Leadership
You’re spending $10–30k/month on ads, email tools, agencies, freelancers. Each one is making isolated decisions. Your Meta buyer doesn’t talk to your email person. Your email person doesn’t know your offer structure. Nobody is looking at the full picture — because nobody with the experience to see it is in the room. Channel selection, budget allocation, creative direction — these are CMO-level decisions being made by whoever happens to be closest to the laptop.
You know something’s wrong but you can’t articulate what. Because the problem isn’t any single channel — it’s that nobody is connecting them.
You’ve Burned Through 2–3 Agencies and Have Nothing to Show for It
Each agency promised results. Each one assigned your account to a junior manager running the same cookie-cutter playbook. They optimized your CPM while your profit margin disappeared. You’re paying $5–15k/month for someone to hit “publish” on the same lookalike audiences every competitor is running. The senior talent who pitched you? Gone after the first call.
Another month. Another invoice. Another call where they explain why the numbers aren’t there yet — and why next month will be different.
Your Strategy Deck Is Collecting Dust
Maybe you’ve hired a consultant. Maybe you paid for an audit. You might even have the right strategy written down somewhere. But nobody’s executing it. Campaigns launch late. Creative is generic. The email flows your consultant recommended 6 months ago still haven’t been built. The gap between “what should happen” and “what actually happens” is where your revenue dies.
You’ve paid for the answer before. What you haven’t had is someone who actually builds the thing.
A real fractional CMO doesn’t just advise — they deploy the Profitable Scale System and fix all three.
One CMO-Level Operator. Your Entire Growth System.
Not a consultant who hands you a strategy deck. Not an agency that assigns your account to a junior. A single senior operator who logs into your ad accounts, writes your briefs, builds your email flows, sets your budgets, and is accountable to one number: profitable revenue. When we took over one brand’s marketing, the first thing we did was kill 3 campaigns that were burning $4k/month with zero return. By week two, that budget was redirected into offers that actually converted.
A fractional CMO who builds your growth engine — not a deck about what your growth engine could look like.
Every Channel Working as One System
Paid acquisition, email/SMS, creative, landing pages, offer structure — one person sees the entire board and moves all the pieces. When your Meta ads drive a first purchase, the email flow kicks in to drive the second. When a product launches, the creative, the copy, and the targeting are built together. No more 5 vendors playing telephone. No more your ad agency blaming your email agency while both bill you $8k/month.
A unified growth system where paid, email, creative, and retention amplify each other instead of competing.
CMO-Level Results Without the CMO Salary
A full-time CMO costs $250–400k/year — plus equity, benefits, and the risk of a bad hire that takes 6 months to unwind. At your stage, that math doesn’t work. But the decisions a CMO makes — channel strategy, budget allocation, creative direction, vendor management — those are the decisions that determine whether you scale or stall. You need the expertise without the overhead.
Senior marketing leadership that pays for itself in month one — without the $300k salary.
$0 to $100k/month in 90 days.
Not a projection. Not a “best case scenario.” One brand hit $121k in month 3. Another generated 5,587 orders and $222k in total revenue in 90 days. Same system. Same team.
If we can't help you, we'll tell you on the call — not after you've paid us.
This works for a specific type of brand.
This Is For You If:
- You sell a physical or digital product direct-to-consumer
- You have $10k+/month to invest in paid acquisition
- You want a senior operator, not another agency
- You can make decisions and move fast
This Is NOT For You If:
- No budget for paid acquisition
- Looking for overnight results with no testing
- Want pretty campaigns over profitable ones
- Not ready to scale — still validating product-market fit
We take 3 new clients per month. Every client gets direct access to our team. No junior account managers. No offshore execution. If we can't help you, we'll tell you before you spend a dollar.
When spots fill, they fill.
Frequently Asked Questions
"It's probably just a consultant who gives advice and disappears."
Consultants hand you a strategy deck and wave goodbye. You're left to figure out implementation with the same team that couldn't figure it out before.
A fractional CMO from Magnus builds your marketing strategy, executes it, manages your ad spend, optimizes your funnel, and owns the revenue outcome — just like a full-time CMO, without the $300k+ salary.
The same system. The same prescriptions. The same team.
One brand. Zero to 5,587 orders in 90 days.
3 spots available this month.
If we can't help you, we'll tell you on the call.