CPG Marketing That Scales Consumer Brands Profitably
CPG brands bleed money on the first sale and pray for a second. The Profitable Scale System takes D2C consumer brands from $0 to $100k/month in 90 days — by engineering unit economics that work on thin margins and building replenishment systems that make reorders automatic.
Here's what happened when a CPG brand stopped guessing at retention and got a system built for consumable product economics.
$0 in revenue. Zero customers. A founder dreading investor calls and wondering if this whole thing was a mistake.
The 90-Day Transformation
We deployed the Profitable Scale System.
$121k+ monthly revenue. Investors calling HIM. Biggest problem? Keeping up with orders.
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View AllWhy Most CPG Marketing Burns Through Margin Before It Builds Any
You're searching for CPG marketing because your current setup isn't profitable. The reason is the same for every consumer brand we've audited — 3 structural problems that no amount of ad spend will fix.
You're Losing $15 on Every First Order and Calling It Growth
Your gross margin is 55%. Sounds healthy until you subtract a $28 CAC from a $41 average first order. You're losing $15 on every new customer and your entire business model depends on them coming back 3 more times to break even. But nobody has built the system that makes them come back. So you keep pouring money into Meta, hoping volume will fix the math. It won't. You acquired 1,200 customers last quarter and lost $18,000 doing it — before a single one reordered.
You run the unit economics in a spreadsheet every Sunday night and the numbers never work. You keep adjusting the cells hoping something will change.
You're Letting Customers Forget You Exist Between Purchases
Your product runs out in 35 days. On day 36, your customer opens Amazon, types your category, and buys whatever shows up first. You had a 90-day window to trigger a reorder and you sent one generic email on day 14 that got buried. No SMS. No replenishment reminder timed to usage. No subscription nudge after the second purchase. You're spending $28 to acquire each customer and then going radio silent while they drift to a competitor. The average CPG brand loses 74% of first-time buyers permanently. Not because the product failed — because the reorder system didn't exist.
Your repeat purchase rate is 18% and you know it should be 40%. But you don't have the time or the system to close that gap.
You're Running the Same Ads as a Brand With 100x Your Budget
You're bidding against Procter & Gamble, Unilever, and Nestle for the same eyeballs. They spend $8 billion a year on advertising. You spend $8,000 a month. And your ads look exactly like theirs — polished, brand-safe, forgettable. The same lifestyle imagery. The same vague benefit claims. The same scroll-past creative that only works when you can afford to show it 47 times. At your budget, every impression has to convert. But your creative was built for awareness, not action. You're playing their game with their rules at 1/100,000th of their budget.
Your product is genuinely better. But their shelf space — digital and physical — is bigger. And right now, shelf space is winning.
Real CPG marketing doesn't just drive trial purchases — it deploys the Profitable Scale System to fix unit economics, automate reorders, and make your product unforgettable.
Unit Economics Engineered for Thin-Margin Products
Before we spend a dollar on ads, we rebuild your offer architecture so the first purchase pays for itself. That means bundle engineering, subscription-first pricing, and upsell flows designed around CPG margins — not SaaS margins. If your hero product sells for $29 and your CAC is $28, no amount of ad optimization fixes that. But restructure into a starter bundle with a subscribe-and-save default, and suddenly your AOV covers acquisition with margin to spare. Same product. Same traffic. Different math.
Offer architecture that makes every first purchase profitable — even on 45% gross margins.
A Replenishment Engine Timed to Your Product Cycle
We build a usage-based retention system mapped to exactly when your product runs out. Day 25: a satisfaction check. Day 30: a reorder nudge with one-click repurchase. Day 38: an urgency SMS with a 48-hour subscription offer. Day 50: a win-back sequence that acknowledges they may have tried something else. Every touchpoint is timed to biology, not calendar. The average CPG brand loses 74% of first-time buyers permanently — not because the product failed, but because nobody triggered the reorder. A properly built replenishment engine turns that churn into predictable monthly revenue at zero ad cost.
Customers who reorder on schedule — turning a one-time trial into predictable monthly revenue.
Direct Response Creative That Makes Mega-Brands Invisible
You can't outspend Unilever. You can out-convert them. We build performance creative around what big CPG companies can never fake: real results, real ingredients, real founder stories. Raw UGC showing actual transformations. Side-by-side ingredient comparisons that expose mass-market fillers. Founder videos shot on a phone that feel more trustworthy than a $200k TV spot. We test aggressively and kill anything that doesn't hit CPA thresholds fast. At your budget, every impression has to earn its keep — and authentic, direct-response creative consistently outperforms polished studio work when the goal is conversions, not brand awareness.
Ads that turn your small budget into an advantage — because authenticity beats polish when you can't buy reach.
$0 to $100k/month in 90 days.
Not a projection. Not a “best case scenario.” One brand hit $121k in month 3. Another generated 5,587 orders and $222k in total revenue in 90 days. Same system. Same team.
If we can't help you, we'll tell you on the call — not after you've paid us.
This works for a specific type of brand.
This Is For You If:
- You sell a consumable product D2C with a natural replenishment cycle
- Your gross margins are 40%+ but first-purchase acquisition isn't profitable yet
- You know your product works — your repeat customers prove it — but you can't scale the front end
- You want a system that turns trial buyers into automatic reorders, not just more first purchases
This Is NOT For You If:
- Your product is a one-time purchase with no repeat potential
- You have no budget for paid acquisition and aren't willing to invest in one
- You're focused on retail distribution and don't want to build a D2C channel
- You want to run the same playbook as last year and hope the results change
We take 3 new clients per month. Every client gets direct access to our team. No junior account managers. No offshore execution. If we can't help you, we'll tell you before you spend a dollar.
When spots fill, they fill.
Frequently Asked Questions
"It's probably just someone running our Facebook ads and calling it CPG-specific."
Running ads is the easy part. The reason most CPG marketing fails is that nobody touches the unit economics, the replenishment system, or the offer structure — they just throw traffic at a broken funnel.
CPG marketing from Magnus covers the full stack: offer engineering for thin-margin products, paid acquisition built around first-purchase profitability, automated retention flows timed to your product's usage cycle, and performance creative that converts against mega-brand competition. One operator owns the entire outcome.
The same system. The same prescriptions. The same team.
One brand. Zero to 5,587 orders in 90 days.
3 spots available this month.
If we can't help you, we'll tell you on the call.