Fractional Marketing That Replaces Your Entire Agency Stack
The Profitable Scale System takes D2C brands from $0 to $100k/month in 90 days — replacing your entire agency stack with one senior operator who owns strategy and execution.
Here's what happened when a D2C brand stopped stitching together freelancers and hired one fractional marketing operator who owns everything.
$0 in revenue. Zero customers. A founder dreading investor calls and wondering if this whole thing was a mistake.
The 90-Day Transformation
We deployed the Profitable Scale System.
$121k+ monthly revenue. Investors calling HIM. Biggest problem? Keeping up with orders.
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View AllWhy Patchwork Marketing Bleeds Money
You're searching for fractional marketing because your current setup isn't working. Three freelancers, two tools you barely use, and you in the middle trying to hold it together. Here's what's actually breaking down.
You've Become the Marketing Department by Default
You didn't plan to run marketing. You planned to build a product. But nobody else is connecting the pieces, so you're the one reviewing ad copy at midnight, approving email subject lines, and reconciling your Shopify dashboard with your ad spend. You spend 15-20 hours a week on marketing operations — briefing freelancers, chasing deliverables, troubleshooting why a campaign didn't launch. That's 15-20 hours not spent on product development, supply chain, or the actual business. And the worst part: you're making $30-50k marketing decisions with zero marketing background.
You started a brand, not a marketing agency. But somehow you're running one — badly — with no one to hand it off to.
Your Marketing "Team" Is 4 Invoices and a Group Chat
You've got a media buyer on Upwork, an email contractor you found on LinkedIn, a designer from Fiverr, and a Shopify dev you message when something breaks. None of them talk to each other unless you facilitate it. When ad creative needs updating, you brief the designer, wait 5 days for drafts, review them yourself, send them to the media buyer, and follow up when they don't go live for another 2 weeks. You're spending $8-15k/month across these vendors and another 10+ hours a week managing the whole circus. The coordination tax alone costs more than any single service.
You're paying for a team that doesn't function like one. And you're the unpaid project manager holding it together with Slack messages and prayer.
Every Vendor Optimizes Their Silo While the System Bleeds
Your Meta buyer celebrates a 2.5x ROAS while your blended CAC is underwater. Your email person shows you open rates but can't tell you what a subscriber is actually worth. Your designer makes beautiful assets that don't convert because nobody briefed them on the offer structure. Each vendor hits their individual KPI. Your business misses its number. That's what happens when channels run independently — they optimize for their own metrics, not your profit. You don't have a marketing strategy. You have 4 people running 4 separate experiments with no one reading the results together.
Everyone's showing you green dashboards. But your bank account tells a different story.
Fractional marketing isn't about hiring fewer people. It's about deploying one system that replaces the entire stack.
One Operator Replaces the Entire Patchwork
Stop managing freelancers and start managing your business. Your fractional marketing operator handles strategy, media buying, email/SMS, creative direction, and conversion optimization — all from one seat. No more briefing 4 different people on the same campaign. No more reconciling conflicting reports from vendors who don't talk to each other. One person sees the full picture, makes every decision, and is accountable to one metric: profitable revenue. You get your 15-20 hours back. The marketing runs without you in the middle.
Your entire marketing function handled by one senior operator — no freelancers to manage, no vendors to coordinate, no gaps between channels.
A Connected System, Not Disconnected Channels
When your Meta ads drive a first purchase, the email flow kicks in to drive the second. When a product launches, the creative, the targeting, and the landing page are built together by the same person. When a campaign underperforms on Thursday, it gets paused on Thursday — not flagged in next week's report from a freelancer who was working on another client. Every channel amplifies the others because one operator designed them as a single system. Your ROAS goes up because acquisition and retention finally work together instead of competing for the same budget.
Paid, email, creative, and retention operating as one connected engine — not 4 vendors running parallel experiments.
Full Marketing Department Output at a Fraction of the Cost
Building an in-house team — CMO, media buyer, email specialist, designer — runs $300-500k/year minimum. Plus recruiting costs, management overhead, benefits, and the risk of bad hires you can't unwind for 6 months. Your current patchwork of freelancers costs $8-15k/month with zero strategic direction. Fractional marketing gives you the output of a full department — senior strategy, hands-on execution across every channel, weekly optimization — without the overhead of building one. One invoice. One operator. One person who wakes up thinking about your growth.
The strategic depth and execution speed of a full marketing team — without the $300k+ payroll.
$0 to $100k/month in 90 days.
Not a projection. Not a “best case scenario.” One brand hit $121k in month 3. Another generated 5,587 orders and $222k in total revenue in 90 days. Same system. Same team.
If we can't help you, we'll tell you on the call — not after you've paid us.
This works for a specific type of brand.
This Is For You If:
- You're a D2C brand doing $0-$50k/month with marketing scattered across multiple freelancers and tools
- You spend 10+ hours/week managing marketing vendors instead of building your business
- You have $10k+/month in marketing budget and want one person accountable for results
- You want to stop coordinating and start scaling — with a real system, not more tactics
This Is NOT For You If:
- You want to keep separate agencies for each channel and manage coordination yourself
- You're looking for the cheapest marketing option, not the most effective one
- You don't have budget for paid media — organic only
- You're still testing product-market fit and don't have consistent sales yet
We take 3 new clients per month. Every client gets direct access to our team. No junior account managers. No offshore execution. If we can't help you, we'll tell you before you spend a dollar.
When spots fill, they fill.
Frequently Asked Questions
"Sounds like fractional CMO with a different name."
A fractional CMO typically provides strategic leadership — the thinking. Fractional marketing provides the full function — strategy AND execution across every channel.
Fractional marketing from Magnus means one senior operator owns your entire marketing operation: paid media, email/SMS, creative direction, CRO, and weekly reporting. You don't need to hire additional people to execute the strategy. The operator who builds the plan is the same one who launches the campaigns.
The same system. The same prescriptions. The same team.
One brand. Zero to 5,587 orders in 90 days.
3 spots available this month.
If we can't help you, we'll tell you on the call.