Starting an Ecommerce Business? Get the Marketing Right from Day One
The Profitable Scale System takes D2C brands from $0 to $100k/month in 90 days — skip the costly trial-and-error phase and launch with the marketing foundation that actually works.
Here's what happened when one founder started with the marketing system instead of figuring it out later.
$0 in revenue. Zero customers. A founder dreading investor calls and wondering if this whole thing was a mistake.
The 90-Day Transformation
We deployed the Profitable Scale System.
$121k+ monthly revenue. Investors calling HIM. Biggest problem? Keeping up with orders.
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View AllWhy Most New Ecommerce Businesses Fail in the First Year
You're researching how to start an ecommerce business because you want to do it right. Most founders don't — and the mistakes they make in the first 90 days determine whether the business survives. Three foundational errors kill most new stores.
You're Building a Store Nobody Will Find
You've spent 3 months perfecting your Shopify theme. Custom photography. Beautiful product descriptions. But you have zero plan for getting anyone to see it. You'll launch to crickets — maybe 50 visitors in week one from friends and family. Then you'll start running ads without any idea what a profitable CPA looks like for your product. You'll burn through $3-5k in the first month "testing" — which really means hoping something works. The store wasn't the hard part. Getting profitable traffic is.
I spent 4 months building this store and nobody's coming. Was this whole thing a mistake?
Your Pricing Was Set by Gut Feel, Not Math
You priced your product at $35 because that "felt right." But your COGS is $12, shipping is $6, packaging is $3. That leaves $14 in margin. A reasonable Meta CPA for a new brand is $25-40. You're losing $11-26 on every customer before they even receive the product. No amount of marketing genius fixes math that's broken from day one. And the worst part? You won't realize the math is broken until you've spent $5-10k on ads learning it the hard way.
The orders are coming in but my bank account keeps going down. What am I doing wrong?
You're Learning Every Lesson the Expensive Way
Wrong audience targeting — $2k wasted. Bad creative that doesn't convert — another $1,500. Email flows that don't exist so 95% of visitors disappear forever. Landing pages that bounce at 80%. You're teaching yourself marketing with your savings account as tuition. Every mistake a senior operator would avoid on instinct costs you a month and $2-5k. At that burn rate, most new stores have 4-6 months of runway before the money runs out and the dream dies.
I'm spending more time learning marketing than running my business, and I'm still getting it wrong.
Starting an ecommerce business the right way means building the growth engine first — before you spend a dollar on ads or drive a single visitor to your store.
Launch-Ready Unit Economics
Before you spend a dollar on ads, we engineer the math. Pricing, bundles, upsells, and AOV targets built around what it actually costs to acquire customers in your category. If your product is $35 and paid acquisition costs $25-40, you need a $65+ AOV to survive. We build the offer architecture that gets there — starter bundles, multi-packs, subscribe-and-save — so every first order is profitable. Not breakeven. Not "we'll make it up on retention." Actually profitable from order one.
A pricing and offer structure engineered so your first paid customer is profitable — not a gamble.
Day-One Acquisition Campaigns
You launch with campaigns already built and tested. Meta ad account structured with proven frameworks — not your first attempt at Facebook ads. Creative strategy based on what works for your category, not what you think looks good. Audience targeting informed by hundreds of campaigns we've already run. You don't waste 3 months and $10k finding what works. You launch into a system that's already optimized for brands like yours.
Launch campaigns built from proven frameworks so you skip the $10k "figuring it out" phase every new brand goes through.
Retention Infrastructure Before Your First Visitor
Before you drive a single visitor, we build the entire backend: welcome series, abandoned cart flows, post-purchase sequences, browse abandonment, win-back campaigns. Every automated flow is live before launch day. When your first ad dollar drives that first visitor, every touchpoint is already working — capturing emails, recovering abandoned carts, driving second purchases. Most new brands spend their first 6 months acquiring customers with zero backend. You start with the complete system.
A full retention system live before your first visitor arrives — so no opportunity is wasted from day one.
$0 to $100k/month in 90 days.
Not a projection. Not a “best case scenario.” One brand hit $121k in month 3. Another generated 5,587 orders and $222k in total revenue in 90 days. Same system. Same team.
If we can't help you, we'll tell you on the call — not after you've paid us.
This works for a specific type of brand.
This Is For You If:
- You're launching a D2C product brand (or launched within the last 6 months)
- You have $5-10k/month to invest in ad spend plus a growth partner
- You want to build the marketing foundation right the first time instead of learning by trial and error
- You're ready to let a senior operator build and run your growth engine
This Is NOT For You If:
- You're still developing your product and aren't ready to sell
- You don't have budget for paid acquisition yet
- You want to learn marketing yourself (we can recommend courses)
- You're looking for someone to just manage your social media posts
We take 3 new clients per month. Every client gets direct access to our team. No junior account managers. No offshore execution. If we can't help you, we'll tell you before you spend a dollar.
When spots fill, they fill.
Frequently Asked Questions
"They probably only work with established brands doing $50k/month."
Pre-launch is the ideal time to build the marketing foundation. The decisions you make about pricing, positioning, and channel strategy in the first 90 days determine everything.
We work with brands at every stage — and pre-launch is where we add the most value per dollar. Building the right offer architecture, campaign structure, and retention system before you spend on ads saves months of expensive trial and error. The Profitable Scale System is designed to take brands from $0 to $100k/month in 90 days.
The same system. The same prescriptions. The same team.
One brand. Zero to 5,587 orders in 90 days.
3 spots available this month.
If we can't help you, we'll tell you on the call.