Fractional CMO for Startups Ready to Scale
The Profitable Scale System takes D2C startups from $0 to $100k/month in 90 days — with senior marketing leadership from day one, not a junior hire learning on your runway.
This case study started exactly where you are — a D2C brand at $0 with a product and no growth engine. Here's what happened when they brought in a fractional CMO who actually executes.
$0 in revenue. Zero customers. A founder dreading investor calls and wondering if this whole thing was a mistake.
The 90-Day Transformation
We deployed the Profitable Scale System.
$121k+ monthly revenue. Investors calling HIM. Biggest problem? Keeping up with orders.
Recent Activity
View AllWhy Most Startups Burn Through Runway Before Finding Traction
You're searching for a fractional CMO because you know your startup needs senior marketing direction but can't justify a $300k hire. The problem is deeper than headcount — 3 things are burning your runway right now.
You Hired a $65k Marketing Manager and They're Learning on Your Runway
You couldn't afford senior talent, so you hired junior. They're running experiments that a seasoned operator would have skipped in week one. $3-5k on a TikTok test that was never going to convert. $2k on influencer gifting with no tracking. Another $1,500 on a Facebook campaign targeting interests so broad it might as well be TV. Every failed test costs money you can't get back — and your runway has a clock on it.
You watch the bank balance drop every month and wonder if the marketing hire is building something or just spending.
You've Subscribed to 8 Tools and Connected Zero of Them
Shopify, Klaviyo, Triple Whale, a quiz builder, Google Analytics, a heatmap tool, a review app, a subscription platform. Each costs $100-500/month. They all generate data. None of it tells you why customers buy once and never come back. You have dashboards for everything and answers for nothing. A tech stack is not a system — and without someone who knows how to connect the pieces, you're paying $3-5k/month for digital furniture.
You log into another dashboard, stare at another graph, and still can't answer the simplest question: what's actually working?
Your Investors See Revenue But No Repeatable Engine
You've generated some sales. Maybe even decent numbers. But you can't explain how. When your board asks about CAC, LTV, payback period — you're pulling numbers from three different dashboards and hoping they line up. You don't have cohort analysis. You don't have a clear acquisition model. You have revenue, but you can't prove it's repeatable. Investors fund growth engines, not revenue accidents. Without clear unit economics, your next round is at risk.
You know the numbers should tell a story. You just don't have anyone who can read them.
A fractional CMO for startups doesn't just advise — they deploy the Profitable Scale System at your stage and fix all three before your runway runs out.
A Senior Operator Who Has Scaled Brands Before Yours
Skip the 6-month learning curve. A fractional CMO brings pattern recognition from dozens of D2C launches — they know which channels work for your product category, which creative angles convert at your price point, and which tools are worth paying for at your stage. Week one: audit everything and kill what's burning cash. Week two: deploy what works. No experiments for the sake of experimenting — proven playbooks adapted to your brand and your budget.
A fractional CMO who's already made the mistakes your junior hire is about to make — so you don't pay for them twice.
The Profitable Scale System — Built for Your Stage
Not a one-size-fits-all playbook designed for brands doing $500k/month. Phase 1 fixes your unit economics so every dollar spent is profitable before you scale. Phase 2 builds retention from day one — automated flows that turn first-time buyers into repeat customers so you're not just renting revenue from ads. Phase 3 scales acquisition once the foundation is solid. The order matters. Most startups try to scale before they're ready and burn through cash doing it.
A growth system that makes your startup profitable at every stage — not just at scale.
Investor-Ready Growth Infrastructure
Proper attribution from day one. Cohort tracking that shows repeat purchase rates by acquisition channel. Clear LTV:CAC ratios broken down by campaign. When your board asks 'how does marketing work?' you have a real answer backed by real data — not a slide deck with projected numbers and asterisks. This isn't just about looking good to investors. It's about making decisions with real data instead of gut feel.
Growth data your board can verify — not pitch deck projections they have to trust.
$0 to $100k/month in 90 days.
Not a projection. Not a “best case scenario.” One brand hit $121k in month 3. Another generated 5,587 orders and $222k in total revenue in 90 days. Same system. Same team.
If we can't help you, we'll tell you on the call — not after you've paid us.
This works for a specific type of brand.
This Is For You If:
- D2C startup with a product that's generating some revenue — even if it's small
- You have $5-15k/month available for marketing spend (not including our fee)
- You need senior marketing direction but can't justify a $250k+ full-time hire
- You're ready to build a real growth system, not just run more ads
This Is NOT For You If:
- You're pre-product — still developing or haven't launched yet
- You have zero budget for paid acquisition and need organic-only growth
- You're looking for someone to just manage your Facebook ads
- You're not a D2C or ecommerce brand
We take 3 new clients per month. Every client gets direct access to our team. No junior account managers. No offshore execution. If we can't help you, we'll tell you before you spend a dollar.
When spots fill, they fill.
Frequently Asked Questions
"We're too early. We need to figure out product-market fit first."
Waiting until you've 'figured it out' means burning 6-12 months of runway on marketing experiments a senior operator would have skipped. The earlier you bring in experienced leadership, the less runway you waste.
If you have a product with initial sales, $5-10k/month available for marketing, and no senior marketing leader — you're at the exact right stage. The decisions you make now about positioning, channels, and unit economics have outsized impact on everything that follows.
The same system. The same prescriptions. The same team.
One brand. Zero to 5,587 orders in 90 days.
3 spots available this month.
If we can't help you, we'll tell you on the call.